Let’s take a look at the power of email in modern internet marketing.  Obviously, the best thing about email is that it costs absolutely nothing to send out.  Back in the good old days, you had to put a marketing piece together, even if it was just a letter, and then spend buckets of money on postage to get it out into the hands of your target market.  And many people continue to take that approach.  But email allows you to get your message out with absolutely no delivery cost.

Now, there are a lot of issues with spam filters but most of them can be avoided by using a sophisticated email platform like Aweber.  Also, there are a lot of tricks to building a massive email list quickly but that’s beyond the scope of this post.  Right now, I just want to identify some of the opportunities email marketing affords you.

As you probably know, I am the organizer of the Entrepreneur & Small Business Academy and as of this writing, it has over 570 members.  Once my membership rose above about 400, I started to notice all these people coming out of the woodwork, asking me if I could promote their programs over my email list.  While it’s true that some of those programs weren’t very good quality, others were and their purveyors were willing to pay me a commission on any sales that resulted.

This is a perfect example of how you can grow you business with email.  Not only can you use your list to promote your own programs but you can also use it to promote other people’s programs.  Now, there’s a balance of how many emails you want to send your audience but if you have a good program that delivers great value, you can make some nice commissions promoting other people’s programs.

That opportunity alone opens some interesting doors.  For starters, you don’t have to be an expert in the field where you’re making all your money.  The only thing you really need to be an expert on is building email lists.  If you know how to do that, you can quickly find other people whose products you can promote and earn commissions on.

You also have the power to help others.  When you own an audience, you have what everyone else wants.  The hardest part of any business is marketing.  If you own an audience, it’s a license to print money.  The cast of the popular TV show Friends each got paid $1MM for each episode for the last two seasons.  Why?  Because they owned a huge audience.  And when you own an audience, you create an opportunity for advertisers.

You may have noticed that all my blog posts close with a button directing you to my free 1-year e-course.  I run this 52-email program through Aweber and it’s all automated.  But the content is excellent.  In fact, given the sequencing of topics as well as the content itself, I think it’s some of the juiciest material I have.  If you haven’t already done so, please subscribe.  You’ll like the content.  I promise.

This free e-course is obviously my way of building an email list.  And over time, the rate at which people sign up increases, perhaps because early subscribers tell their friends or because the traffic on my site has been growing for other reasons.  Either way, it always puts a smile on my face when I get a notification email that someone new has joined my list.  It benefits them.  It benefits me.

Email marketing is a very powerful tool and I highly recommend you start accumulating email addresses if you haven’t already done so.  Use an autoresponder like Aweber and set up a program people will want to sign up for.  You might be surprised how quickly you build up a sizable list.  And once you have it, it will probably change your business forever.

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