Today’s information economy requires producers to categorize their
content into beginner, intermediate and advanced. Beginner content
should be given away for free as a way of demonstrating expertise and
building trust with the audience. Intermediate content should also be
given away for free, but only in exchange for contact information like
an email address. Examples might include white papers or industry
reports. Advanced content needs to be monetized to generate revenue
and profit. Most importantly, advanced content should be described in
all beginner and intermediate content, forming a sales funnel for
prospects and customers.