Tactical Execution

This is a guest post from Ben Johnson of Logoinn, custom logo design service provider based in the UK.

The trend of dressing up logos on different occasions and events is a valuable addition to creating brand identity on a different level. Companies, whether big or small, have been doing it to gratify their visitors and customers online and the response they get for that is surely immense. This trend of designing logos on different occasions and events has become so popular that in order to fulfill that need, logo design companies have started offering this service of redesigning already existed business logos for special occasions.

Just to give you a gist on what logo redesigning on different occasions is all about, here I am, with the most appropriate real business example – Google Doodles.

While talking about dressing up logos, how in the world could we leave Google as it has become the most popular company who is involved in creating extraordinary logos on different occasions and events for different regions of the world. Let’s see a few examples how Google has customized its corporate logo for different countries on different occasions so far in this month of May.

On May 25th, Google celebrated 250th Anniversary of the Royal Botanic Gardens generally referred to as Kew gardens. They are extensive gardens and botanical glasshouses between Richmond and Kew in southwest London, England. Created in 1759, the gardens celebrate their 250th anniversary in 2009.

Children’s Day is celebrated on various days around the world. In Japan, Children’s Day (Kodomo no Hi) is celebrated on May 5 every year and is a national holiday. The date was the date of the traditional Tango no Sekku (端午の節句) festival, originally commonly known as Boys’ Day, whereas Girl’s Day was celebrated separately on March 3. Later in 1948, they both have been merged to become one day i.e. Children’s Day. Google made a playful logo showing children sliding and enjoying in a park with flowers around.

Radio Day, officially known as Communications Workers’ Day in Russia or Radio and Television Day, is a commemoration of the development of radio in Russia. It takes place on May 7, the day in 1895 on which Alexander Popov successfully demonstrated his invention.

Google celebrated 148th birthday of Bengal’s poet, visual artist, playwright, novelist, educationist, social reformer, nationalist, business-manager and composer Rabindranath Tagore on May 6 by creating such a fine doodle in his honor.

The Giro d’Italia (Tour of Italy), also simply known as The Giro, is a long distance road bicycle racing stage race for professional cyclists held over three weeks in May/early June in and around Italy. It is one of the three Grand Tours, and is part of the UCI World Ranking calendar. This year it started from 9–31 May from Venice and finishes in Rome.

Google celebrated Mother’s Day on May 9 by creating a soft, light Google doodle with its letter ‘L’ forming the flower vase with colorful flowers in it.

The Constitution of Norway was signed at Eidsvoll on May 17 in the year 1814. The constitution declared Norway to be an independent nation. The Norwegian Constitution Day is the National Day of Norway and is an official national holiday each year. So, Google gave its logo a Norwegian touch by creating cute Norwegians celebrating their National Day, holding drums and their national flag. This logo in my opinion is very cute and creative.

Google created a logo as soon as they got to know that a team of researchers unveiled an almost perfectly intact fossil of a 47 million-year-old primate. Researchers say that this represents the long-sought missing link between humans and apes.

Chen Jingrun, famous Chinese mathematician who made significant contributions to number theory. Google celebrated his 76th birthday this year by designing a logo with its ‘l’ shown as piles of papers with the scientist’s glasses on top of it. Since he worked on the number theory, there are numbers shown as well.

Google came up with a US Doodle for itself on May 21st, 2009.

Google celebrated Mary Stevenson Cassatt’s 165th birthday on May 21. She was an American painter and printmaker whose focus was primarily on the bond between mother and children.

Google created a doodle for The Basic Law for the Federal Republic of Germany (German: Grundgesetz für die Bundesrepublik Deutschland) which is the constitution of Germany. It was formally approved on May 8, 1949, and, with the signature of the Allies, came into effect on May 23, 1949, as the constitution of West Germany.

Google celebrated Jordan’s Independence Day on May 25 showing Jordan’s flag in their logo.

The UEFA Champions League (usually referred to as simply the Champions League or less frequently as the European Cup) is an annual football cup competition organized by UEFA since 1955 for the top football clubs in Europe. It is the most prestigious club trophy in European football. Google created a logo especially for the event with its font color changed to grass green with one of its O’s drawn as a football which is coming out of another ‘O’ which is drawn as the football stadium precisely.

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