One of the best ways to encourage innovation in business is to
encourage employees to join groups related to their work on platforms
like Facebook and LinkedIn, and then report on the activity at weekly
or monthly staff meetings. By doing so, employees are seeing
firsthand how other people and companies are leveraging social media
platforms. Alternatively, employees could be encouraged to follow
industry thought leaders on Twitter and then report on the insights
gleaned. Either strategy leads naturally to fresh ideas an
innovation.