Published by Patrick on 22 Jul 2009
With broadband connectivity, the internet is supporting more rich
media than ever before, allowing content producers to bypass
traditional channels like TV. The trend is moving away from mass
marketing and towards micro-segmentation where viewers can find
information catering to their individual preferences. Webcasts,
webinars and blog talk radio are perfect examples and we can expect to
see more and more content shifting to those channels in the future.