Tactical Execution

Pay-per-click advertising can be an extremely affective form of advertising. But it’s not quite as easy as it may seem. Targeting the wrong keywords or selecting 1 or 2-word keyword phrases can increase your cost dramatically while attracting the wrong visitors.

The vast majority of people doing PPC advertising are doing it incorrectly. Whether it’s through inadequate keyword targeting or poor alignment between the keywords being purchased, the ad and the destination landing page, advertisers are well advised to either learn how the platform works themselves or have a professional manage their campaign for them.

Tactical Execution provides Google Adwords Management services. The cost is $300 for the first month and $100 per month thereafter. In exchange, we will set up your account, optimize your campaign and monitor the results on an ongoing basis. You will have full access to your account at all times so you will easily be able to see exactly what we’re doing any time you like.

Google provides a licensed designation called a “Google Adwords Professional”. The program requires a certain amount of experience managing Google Adwords accounts as well as an exam. Patrick Schwerdtfeger, founder of Tactical Execution, is currently moving through that process and this page will be updated with those qualifications once they become final.