Strategic Online Identity (SOI) Boot Camp
Tactical Execution offers an intensive 2-day SOI boot camp where attendees are able to create an entire foundation for their online identity. The boot camp is interactive and implementation oriented. Attendees will leave with a complete action plan to start leveraging the internet for their own businesses. The complete agenda is listed below.
Day 1, Early Morning: Defining Purpose
We’ll be spending the first session drilling down into the actual business foundation. Isolating the value proposition and the primary problems your business addresses lays the foundation for everything else we’ll cover. We’ll also identify your online competition and steal ideas and keywords from their websites so you can make your website more effective than theirs.
Day 1, Late Morning: Keyword Selection
There is an absolute science to Keyword Selection and we’ll spend this session getting into detail on how to find the most effective and efficient keywords with which to market your business. Once we’ve found the winners, we’ll use them to create a positioning statement (essential for internet marketing) as well as an elevator pitch (essential for networking). This session is extremely important.
Day 1, Early Afternoon: Pay-Per-Click Advertising
Efficient keywords are an essential prerequisite to cost-effective pay-per-click advertising. This session focuses on the Google Adwords program and how you can leverage their platform to attract better-qualified leads for less money. We’ll introduce the Google “Quality Score” and how to ensure you have a high score, resulting in a low cost-per-click and saving you money.
Day 1, Late Afternoon: Increase Conversion
This is a powerful session. We’ll look at exactly how to maximize the conversion from website visitors to happy, paying customers. There’s a science to this. It has to do with clarity, eye-flow and emotions. We’ll go through the whole process and dissect a few websites to see what works and what doesn’t. Everyone always wants to change their websites after this session.
Day 2, Early Morning: Website Development
How can you modify your website? How can you build a new one for little or no money? This session introduces the various “open source” platforms (including Joomla and Wordpress) and how you can leverage them to build killer websites for nothing. We’ll introduce the 3 essential cornerstones to an effective website and discuss how you can add resource tools and value items to build trust with your visitors.
Day 2, Late Morning: Leveraging Blogs
Some people hate that word: blog. But the statistics speak for themselves. Blogs come up higher on Google and get way more traffic than “static” websites. This session will introduce the easiest ways to incorporate blog functionality into your online identity and what practices yield the best results. 95% of bloggers are doing it wrong. Learn the right tricks to get on the fast track from the beginning. We’ll even introduce some cutting-edge “micro-blogging” platforms that can make your online identity even more dynamic. This session is a lot of fun.
Day 2, Early Afternoon: Email Marketing
Email lists - one of the most valuable assets in all of internet marketing. This session will introduce different approaches to accumulating opt-in email addresses. After that, we’ll talk about how you can leverage those lists to increase your sales. Seth Godin would call it “Permission Marketing”. Its powerful stuff and you’ll finish the session with a complete outline and a detailed implementation plan to get the process started.
Day 2, Late Afternoon: Social Media Tools
The Boot Camp will finish with a look at the cutting-edge social media tools, broken down into 2 categories: Social Networks & Social Bookmarking. We’ll look at how you can market your business on either of these and what the tricks are to get results! And at the very end, we’ll go over everything and prioritize the tasks into a comprehensive implementation strategy. By the time you leave, you’ll have a whole new perspective on your business and the potential for the future.
So far, there STILL aren’t that many people doing internet marketing right. In this 2-day Boot Camp, you’ll see exactly how you can become one of the few who are capturing the potential, even if you don’t consider yourself a techie. Get ready to change your business forever!
Upcoming Events
Newark/Fremont: Thursday 07/10 & Friday 07/11 - Register Now!
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