Make your customers beg!


In this 45-minute keynote speech, Patrick Schwerdtfeger updates listeners on the new mantras driving today’s marketing environment.  Whether online or offline, businesses have to adjust their strategies for communicating their marketing message.


We live in a society that has been “over-marketed”.  The average person sees hundreds of advertisements each day and has grown suspicious of any claims made by people they don’t know and trust.  Yes, repetition still produces results over a period of time but the vast majority of marketing messages are dismissed before they ever have a chance of being retained.


The reality today is that businesses have to build trust FIRST and only then can they expect to sell something to their target market.  Before trust exists, the business’ marketing messages are dismissed without a second glance.  The old approach can leave a business completely ignored, even with sizable marketing budgets and material visibility.


So, how do you build trust?  Well, there are a variety of strategies available but they all fall under one umbrella.  Make yourself useful.  Find a way to provide real value to your target market.  Find a way to give them something BEFORE you ask for anything in return.  Demonstrate your expertise.  Give them a reason to trust you.  Once trust is established, the sales process unfolds naturally.  In fact, your audience will ASK you for the things they need!


This speech is insightful and empowering for anyone looking to start or grow a business.  Patrick lays out the evolution of marketing so listeners can understand the new realities and capitalize on the new approach before competitors adjust their tactics.