Starting a business?  Sales professional?


This 2-day seminar offers tactical instructions to produce immediate results in business and beyond.  No theory; just ACTION – specific things you can do TODAY to start gaining exposure and building credibility fast!



  • Become a “recognized expert” in your field.

  • Improve your website’s search engine ranking.

  • Use Google Adwords campaigns effectively.

  • Create a podcast series at virtually no cost.

  • Get free exposure from local newspapers.

  • Participate in local tradeshows and festivals.

  • Offer seminars and workshops to the public.

You will learn …


  • The most important ingredient in any successful business.

  • The 2 primary ways of building a massive email list fast.

  • The 3 necessary ingredients to improve your search engine ranking.

  • The strategy that improves pay-per-click results while reducing costs.

  • The critical ingredient to any successful direct mail campaign.

  • The golden untapped opportunity in drip-marketing programs.

  • The 4 inexpensive things you need to start a podcast series.

Workshop Positioning

Modern Marketing in Action empowers entrepreneurs, small business owners and sales professionals by exposing them to a variety of inexpensive but highly effective marketing strategies.  More importantly, however, this 2-day seminar provides specific and actionable instructions so attendees can begin seeing results immediately.


Workshop Content

Day 1 Morning:  Laying the Groundwork




  • Introduction and objectives.


  • Critical success factor is MARKETING.


  • Starting a business: logistics.


  • Identifying your target market.


  • Becoming a “recognized expert” in your field.


  • Acquiring the necessary expertise.

Day 1 Afternoon:  The Virtual World




  • Develop a “sticky” website.


  • Optimizing search engine results.


  • Building organic website traffic.


  • How to use Google adword campaigns.


  • Building an email list (and why).


  • Podcasting and screamcasting.

Day 2 Morning:  The Traditional World




  • Press releases and media quotes.


  • Direct mail and direct response marketing.


  • Birthday, holiday and greeting cards.


  • Newspaper & radio advertising.


  • Local festivals and tradeshows.


  • Seminars and workshops. 

Day 2 Afternoon:  Establishing Credibility




  • Writing and publishing articles online.


  • Writing and publishing articles offline.


  • Creating information products.


  • Writing and self-publishing a book.


  • Finding an agent and/or publisher.


  • Finding investors and financial backing.

Workshop Background

Motivation produces results through intelligent action.  Without a specific plan, motivation evaporates into directionless energy.  The biggest problem with most motivational programs is that participants leave with no clear picture of what to do next.  Action items designed to produce results give people an opportunity to funnel their motivation toward their intended destination.


Statistics speak for themselves.  The vast majority of people give up on their goals before reaching them, and often before even getting started.  The reason for this failure is a lack of faith by participants that their actions will produce meaningful and lasting results.  Whether it’s a business, a diet or a personal project, they just don’t believe it will work.


The biggest challenge for most businesses and purveyors of other great ideas or exceptional talents is marketing.  Having a great product is only a function of logistics; anyone can manage logistics.  Great products are everywhere.  The secret to success is marketing.  An effective, reliable and profitable marketing strategy is a license to print money.


Modern Marketing in Action explores a wide variety of contemporary marketing strategies designed to build exposure by touching an audience.  The workshop breaks down each strategy into its critical success criteria and budgetary requirements.  Participants will know exactly what’s required in terms of time and money to employ one strategy or another.


All information is presented with a bias toward immediate action within budgetary constraints.  Participants will be given resource suggestions to achieve the desired results with minimal investment.  In addition, each session will end with a list of clear action items participants can employ the same day to get the ball rolling.


Course Length: 14 hours (7 hours on each of 2 days)


Delivery Method:  Instructor-led, group-paced, classroom-delivery learning model


Benefits:  Attendees will save untold time and money by initiating marketing campaigns that have a higher probability of success.  In addition, the strategies discussed in this 2-day seminar are generally less expensive than traditional advertising most people are familiar with.  The exposure to new and innovative techniques will leave attendees with a higher return on every dollar invested in marketing.