Share Your Brilliance with Blogs, Podcasts and YouTube
Online syndication represents a colossal opportunity for publishers of written, audio and/or video content. Learn how you can leverage the technology to build a loyal audience on the internet.
Here’s a detailed list of topics covered in this full-length audio program:
The Online Syndication Opportunity
- Learn what RSS stands for and the importance of syndication in building an audience online.
- Understand who stands to gain the most from online syndication tools like RSS.
- Learn why celebrities earn so much money and how you can establish the same value.
- Learn the two primary ways people are monetizing their online audiences.
- Discover how you can sell products even when you haven’t yet developed any.
- Learn why some people shy away from selling products on their websites in favor of advertising.
An Introduction to Blogs
- See how blogs are driving the revolution online and why so many people are doing it.
- Be introduced to Technorati and how many blogs it follows on a daily basis.
- Understand the common characteristics of blogs and the bloggers who maintain them.
- Learn why credentials are becoming less important and why content is everything today.
- Discover the 3 reasons why search engines love blogs and reward them with higher rankings.
- Be introduced to some great alternatives for people who hate blogs and don’t like to write.
- Understand what micro-blogging is and how to leverage Twitter and Utterz effectively.
- Be introduced to the three leading blog platforms and the advantages of each.
- Discover no-cost one-click WordPress installation and which hosting companies provide it.
Blogging Best Practices
- Understand the mistakes most bloggers make, rendering their efforts ineffective.
- Learn what “outbound links = currency” means and how it should affect your blogging efforts.
- Discover a process you can follow to ensure you’re optimizing your time and energy.
- Learn a simple trick that will increase the odds that popular bloggers will link to your blog.
- Receive two other suggestions to quickly populate the internet with your blog.
- Be introduced to BlogCarnival.com and how you can use it to explode your traffic overnight.
- Understand the concepts and practices that perpetuate success in the blogosphere.
Podcasting
- Learn the history of podcasting, what it is today and how you can benefit from them for free.
- Hear my own story about podcasting and how my content got downloaded over 20,000 times.
- Learn how to categorize your content and use them to achieve different marketing objectives.
- Discover how to leverage your podcast audience to promote other people’s products for a fee.
- Learn where you can get the necessary recording software absolutely free.
- Learn what type of microphone and accessories you’ll need to get started podcasting.
- Receive advice on organizing your podcast series and stretching your expertise further.
- Learn which sound effects I use in my own podcasts and educational CD products.
- Learn how to access an endless source of fresh content that will grow your audience too.
- Receive tips on your podcast cover graphic and what information you can include on it.
- Step-by-step instructions on registering your podcast in the iTunes Music Store.
- Understand the listening habits of your audience and how to speak to those habits.
Marketing on YouTube
- Learn why YouTube has taken the lead in video and how you can benefit from the resource.
- See how the business model on YouTube is similar to podcasting, based on categorized content.
- Learn how people can subscribe to particular tags on YouTube, targeting only certain videos.
- Hear a case study of how an artist used YouTube to leverage his time and grow his business.
- Discover why a video’s portability fuels its viral potential and how you can encourage that.
- Learn the characteristics successful videos have and the potential they can deliver online.
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