Tactical Execution

Just gave a workshop (WCCC) about social media and have another one tonight (SBA) about driving website traffic. Then, time to sleep!

Wow. Very simple and very cool. Check it out. http://www.youtube.com/tacticalexecution Everybody should do this.

Learning how to customize my YouTube channel. Stay tuned. http://www.youtube.com/tacticalexecution

Meeting with a colleague to discuss marketing strategy for her company and how to leverage all the social media platforms. Fun stuff.

Just uploaded 5 more videos from Tuesday’s meeting. Check ‘em out at http://www.youtube.com/tacticalexecution

Every time I log in to Facebook, I see new ways I can leverage it. Facebook Pages, posting events, PPC advertising – it’s endless.

Off to a consulting gig. Gonna discuss some killer SEO tricks: link building with Web 2.0 properties like Squidoo & Weebly. Total control!

Building websites is incredibly tedious but when push comes to shove, it pays the bills. Thank God for WordPress.

After dozens of requests, Tactical Execution is now offering a complete WordPress Installation Package including a theme and 10 essential plugins for just $375.  This comprehensive website & blog platform comes with 27 pages already created and published (Home, About, Contact, Services, Resources, etc.) and 3 blog posts already published under the Blog tab.

Read more about the Installation Package.  Visit the Demo Site.  It’s a killer deal!

The included plugins are pivitol to the package.  They include extensive social media integration including Social Bookmarking buttons, ‘share this’ email capability and the famed Twitter Tools application, allowing you to seamlessly integrate your blog with your Twitter account.  The platform also comes standard with Akismet (for comment spam), two powerful SEO tools, an Event Calendar, a custom forms generator and a Google-compliant sitemap.

The platform comes complete with extensive user instructions including (1) how to add or edit a page, (2) how to add an image, (3) how to change the header graphic, (4) how to change your password, (5) how to navigate the WordPress Dashboard, (6) how to change the theme, (7) how to install more plugins, (8) how to add or modify widgets, (9) how to blog effectively, (10) how to optimize your website for the search engines and (11) where to find additional educational resources to get you started.

Everything is already done.  WordPress is fully installed and upgraded.  The theme is in place.  All the plugins are installed and activated.  The basic page structure is already built.  The blog tab is ready for your blogs posts.  Five widgets are already installed.  We even included some sample text so you’d have an idea how to build out each individual page.

WordPress is an open source platform.  That means its free.  But the time and energy you’ll spend trying to figure it out at first will make you wish you had a professional do the installation.  We can offer such a great deal because we have parts of the installation process automated with our hosting provider.  This is a spectacular way for you to build out your online identity quickly and easily.

Read more about the Installation Package.  Visit the Demo Site.  Hit the ground running!

I’m getting ready to fly up to Vancouver for the 2008 Internet Marketing Conference (IMC).  Last year, the conference was held in Stockholm, Sweden.  It was the first conference about internet marketing that I attended and it was a spectacular experience.

My workshop was entitled “Monetizing Trust; Bringing Your Audience from Rapport to Revenue” and it was well received by the audience.  This year, I’ll be chairing two sessions, both about Social Media.  The first is a panel discussion with Warren Sukernek, Jacqueline Voci and Julie Wisdom.  The second is workshop devoted to Social Media and the opportunities to integrate multiple platforms to communicate more effectively with your audience.

It’s an exciting time for me.  I just finished my book: Make Yourself Useful, Marketing in the 21st Century.  And my website now has over 350 pages on content on it.  Together, they offer a good synopsis of my expertise along with the credibility to share it with others.  IMC 2008 will be my first opportunity to offer my book to the public.

The interesting thing will be to hear the thoughts of other experts in the same field.  Social Media has grown to include so many different platforms (including YouTube, Facebook, Twitter, Utterz, Flickr, Digg, StumbleUpon, Wikipedia, Meetup, all the various forums, BlogCatalog and blogs in general) that everybody has a slightly different angle on the opportunities available.  The panel discussion will undoubtedly raise some fascinating possibilities.

When I was in Sweden for IMC 2007, I went out for dinner with 13 other speakers.  Between the 14 of us, we came from 11 different countries.  I doubt the participants will be as diverse this time around but I’m really looking forward to meeting the other speakers and all the attendees.  Conferences like these are incredibly valuable in a networking sense and can quickly add to your business in ways you’d never imagine beforehand.

To top it off, Vancouver is one of the most beautiful cities in the world and the weather in September is hard to beat.  I would encourage anyone interested in Internet Marketing to attend this conference.  Not only will you meet true experts in the field but you’ll also be introduced to a growing niche of modern marketing that’s far broader than most people realize.