Tactical Execution

Regardless how you answer this question, you’re right.  If you think you’re capable of success, you are.  If you think you’re not capable of success, you’re not.  Success doesn’t grace those who aren’t ready to accept it.  The world gives you exactly what you can handle and no more.  If you can’t handle success, it won’t find you.

I had a great conversation today with a friend of mine: Jeffrey Howard.  He’s a Law of Attraction expert who is now combining the metaphysical realities behind the Law of Attraction with the tactical strategies of Social Media Marketing.  He and I are planning to partner up for an initial audio recording discussing the various aspects of those two specialties.  He’s an expert in the Law of Attraction and I’m an expert on Social Media Marketing.

Jeff’s had a very successful year so far and has co-hosted a number of large events, both online and in person.  In preparation of our conversation, he spent some time on my website and commented that he had no idea how much content actually resides right here on Tactical Execution.  It’s true.  As of this writing, this website has over 270 pages of educational content and I wrote every single word.  Turns out, I have a lot more content on my website than Jeff has on his, yet he has had a more successful year than me.

We talked about it for a while and I explained my side of the story.  He’s right.  I have a ton of content and substantial expertise.  But the process I’m going through is intended to benefit ME more than my audience.  I mean; of course it benefits my audience but the primary target is myself and my self-image.

When I started in the Internet Marketing field, I wanted to build an indisputable foundation, establishing my credibility and building my own confidence within the field.  I had a plan.  Right from the start, I had a number of things I needed to do.  First, I had to build my expertise; a process that will never actually end.  Next, I had to build an authoritative website.  After that, I needed product to sell.  And finally, I needed a published book.

During the past year, I have done precisely that.  I have learned a ton, and continue to learn more every single day.  My website is huge and I’m thrilled with how its developing.  I have recorded a total of 11 CD products and have them all available for sale in the Store tab.  Eight of them are also available on Amazon.  And finally, I’m working through the last round of editing for my first full length 240-page book entitled “Make Yourself Useful; Marketing in the 21st Century”.

The point is that I’m almost there.  I’m approaching the finish line.  And the foundation I have built has solidified my belief that I deserve to be here, and that I can truly help people.  All that work was primarily designed to adjust my own self-image.  There’s a mental cycle that some call the process of manifestation.  It goes like this:

Beliefs > Decisions > Actions > Results > Beliefs

And around it goes.  This cycle explains how our belief systems serve to save us or destroy us.  Why?  Because it’s your beliefs that determine what decisions you make and your decisions lead to your actions.  Your actions determine your results and your results come back and feed into your beliefs again.

The interesting thing is that you can start working on any quadrant you like.  Jeff works with people to adjust their beliefs using visualization techniques.  Other experts including Anthony Robbins start by encouraging people to make a decision; a decision that could change their life forever.  There are even some who pretend the results have already happened, hoping their belief systems change before their money runs out.  For me, I have always started in the action corner.  By taking enough action, I eventually get the results I want and that filters through the cycle to drive me forward.

Everything I have ever achieved has been a function of brute force.  I’ve muscled my way into everything I’ve ever done.  Straight-up horsepower.  My strategy?  I overwhelm my opponent, to the point where my success is finally secure.  But I also know my biggest enemy is myself.  I know my life doesn’t have to be as hard as I make it.  I know I could work on my “inner game” and get better results with less effort.  And I’m committed to investing some serious effort to the cause … just as soon as I finish my to-do list!

I’m working with Jeff for a reason.  He has expertise I need.  He can help me in the areas where I struggle.  Meanwhile, I have expertise he needs also.  I’m really good with the tactical stuff; hence, the name of my company.  I can put his metaphysical techniques into action.  The timing is perfect and I’m really excited about it.  He’s coming over next Tuesday and we’ll be recording an initial conversation.  It’ll be great!

Bottom line; we all have to do what’s necessary to prepare ourselves for success.  Regardless which quadrant you start in, you need to work through that cycle again and again until your subconscious mind is ready for the success your conscious mind desires.  For me, I had to build an enormous foundation of expertise and educational content.  By doing so, I’m convincing my subconscious mind of exactly what my conscious mind has known all along – that I’m ready for success.

Take some time to think about that cycle.  Beliefs.  Decisions.  Actions.  Results.  Which quadrant works best for you?  Which will give you the means to improve your “inner game”?  Once you figure that out, start working on the process.  Start working through that cycle, with tiny baby steps at first.  Don’t do anything too difficult.  It’s important you establish a pattern of success.  Make your goals easy at first.  Get some successes under your belt.  And then, as your confidence grows, start raising the bar and taking bigger steps.

I know how hard this can be.  Believe me; I’ve failed at more things than anyone I know.  Out of every 10 things I try, eight or nine deliver disappointing results.  But I always find one or two that show promise and then I focus on those.  The way I’m going, I’ll fail my way to success!  Because everytime I take a hit, I get right back up again and try something different.  Don’t give up.  Go out there and build the success you deserve.  And once you get there, hold your head high and know you fought the good fight.  You deserve every penny you have.

This article was featured on the Law of Attraction Notebook Carnival.