Every month that goes by, internet marketers are offering prospects
more value before requiring a purchase decision. Just like Costco, we
are almost always allowed to sample the goods before buying anything.
On the internet, that means more and more services offered at no
charge, coupled with premium features for those who need them. Google
is an excellent example of this philosophy, providing a host of
sophisticated services for free. This trend will surely continue as
companies trip over themselves to attract your eyes, your thoughts and
eventually, your wallet.