Tactical Execution

Tactical Execution provides an extensive selection of downloads. Most are worksheets you can use to refine and calibrate your personal and business activities.  More will be added as time passes so please check back in the future.  We hope this will provide useful tools for you to use in the development of your own businesses.

These are free resources.  Please pass them along to other people who might benefit from having them.  Thank you.

 

 

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Internet Marketing Process Worksheet

This file includes the entire 21-module Internet Marketing Process along with an area to summarize basic diagnostic details about your specific website.
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Define the Need Worksheet

This worksheet accompanies the 4th email of the free e-course. It will help you identify exactly what problem your business is designed to solve.
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Mastermind Worksheet

This worksheet is designed to accompany a mastermind session. It lays out the specific problem you’d like to address and input fields for feedback.
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Changing Your Belief Systems

This worksheet presents the Confidence & Capability Cycle we all live within and how you can change your belief system by leveraging that cycle.
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Become a Recognized Expert

This worksheet describes the process of becoming a recognized expert in today’s value-first marketing environment. Build credibility and gain exposure.
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Understanding the Younger Audience

This worksheet looks at the younger generation and asks (1) how do they spend their time, (2) what information do they value and (3) who do they listen to.
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Perspectives on the Generation Gap

This worksheet looks at a variety of factors and identifies the differences between what the older generation would say and what the younger generation would say.
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Personal Mission Statement Worksheet

This worksheet walks you through the process of developing your own Personal Mission Statement, the basis for a successful life.
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Developing Your Elevator Pitch

This worksheet breaks down the critically important “elevator pitch” into 4 distinct sentences, each with a specific purpose and objective.
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Keyword Research Tools

This file identifies a number of powerful (and mostly free) online tools you can use to conduct your very own keyword research process and solidying your online focus.
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Keyword Selection Process

Having keyword research tools isn’t enough. You have to know what to do with them. This worksheet walks you through that process, allowing you to pick the winners.
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Positioning Statement Worksheet

Your Positioning Statement is one of the most important thing in your strategic online identity. Use this worksheet to help you write a targeted keyword-rich Positioning Statement.
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Google Adwords PPC Worksheet

This worksheet shows the connection between the keywords you purchase, the ad you write and the landing page you point to, laying the foundation for your Quality Score.
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Writing Effective PPC Ads Worksheet

This worksheet identifies a series of techniques you can use to make your PPC ads more effective, increasing your CTR and your Google Quality Score, and reducing your CPC.
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Words That Sell Worksheet

This file includes lists of the specific words that tested high for emotional effectiveness and conversion. It also includes the top 100 verbs to make your ads more effective.
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Writing PPC Ads Worksheet

This worksheet provides 4 tested high-CTR ads along with the driving motivation behind each. It also gives you a place to write your own structurally-correct ad copy.
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Motivating Sales Copy Worksheet

There is a very specific motivating sales sequence that all ‘sales letters’ possess. This worksheet breaks it down to a series of 7 steps, allowing you to write effective sales copy yourself.
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The Power of Testimonials Worksheet

Testimonials are one of the most effective ways of establishing credibility and trust from prospective customers. Learn how to accumulate them and where to use them with this worksheet.
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Own the Frame Worksheet

This worksheet encourages you to think bigger about your business, widening the price range of your products and catering to the personal objectives of your customers.
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Website Development Worksheet

Building a website today is easier than ever but you need to plan it a certain way to design a website that communicates effectively with your target market.
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WordPress Basics Worksheet

WordPress is a leading open source web application framework and is the foundation of the Tactical Execution website. This worksheet shows you how you can use it for free.
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Website Foundation Worksheet

This worksheet guides your website planning process to include the 3 cornerstones of an effective website and a path that builds trust and increases conversion.
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Essential SEO Factors Worksheet

This file maps out the 7 most important factors search engines look at when ranking your website against others in the same field. Optimize your website using this worksheet.
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Blogging Best Practices Worksheet

Most bloggers don’t optimize their reach. They miss some basic steps they could take that would dramatically expand their audience. Learn more with this worksheet.
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Blogging Extras Worksheet

There are more and more platforms designed to enhance your blogging efforts. Micro-blogging platforms like Twitter and Utterz are just two. Learn more with this worksheet.
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Recording Podcasts Worksheet

The future is multi-media. Audio and video content resonate with most people. Use this worksheet to learn how you can easily record your own podcast right in your own home.
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Email Drip Campaigns Worksheet

Learn about autoresponders and how you can use them to set up a fully-automated email drip campaign that systematically builds your audience while you sleep.
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Autoresponder Email Outline Worksheet

Planning your email drip campaign requires some organization. This worksheet gives you a place to plan your autoresponder sequence and identify the value items being delivered.
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Social Media Tools

Social Media generally refers to (1) Social Networks, (2) Social Bookmarking and (3) Wikis. Learn more about each in this worksheet.
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Social Networks Worksheet

This worksheet identifies the top social networks around the world (like MySpace, Facebook and LinkedIn) and how you can leverage them to promote and grow your own business.
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Social Bookmarking Worksheet

This worksheet identifies the most used social bookmarking platforms (like DIGG, del.icio.us and StumbleUpon) and how you can leverage them to get global exposure for your content.
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Referral Interent Traffic Worksheet

This worksheet looks at ways you can attract referral traffic to your website. Strategies include (1) article marketing, (2) posting on blogs and forums and (3) using bulletin boards.
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Raising Venture Capital Worksheet

How do you raise capital without giving away the farm? This worksheet lays out the process that allows you to get the money you need while retaining your equity at the same time.
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Workshops & Seminars Worksheet

Workshops and seminars are among the fastest ways to build credibility, gain exposure and grow your business. This worksheet offers the resources that will get you off to a running start.
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