IMC

Patrick Schwerdtfeger presented a workshop at the Internet Marketing Conference in Stockholm, Sweden.  The conference took place on 11/29/07 and 11/30/07.  The workshop details follow:

Monetizing Trust; leading your audience from ‘rapport’ to ‘revenue’.

This dynamic workshop examines the transition from today’s value-first marketing moniker to sustainable revenue generation.  We all know the necessity of building trust before introducing a revenue model but too many e-commerce enterprises get stuck in rapport.  Express your profit motive with confidence and let it linger as trust is established.  This is a powerful and insightful workshop, leaving attendees with a fresh perspective and specific ideas for measurably improving their online businesses.
Visit the IMC website for more details.