Make Yourself Useful, Marketing in the 21st Century
Patrick Schwerdtfeger is the author of Make Yourself Useful, Marketing in the 21st Century. The book discusses the necessity to demonstrate your expertise first, provide value first, build trust first and then, only then, ask for the sale. Seth Godin would describe the same concept as Permission Marketing.
Purchase a copy ($23.95 each) by clicking here.
There’s no question consumers have become more skeptical then they were in years past. No longer will they trust unsubstantiated claims. No longer will they fall victim to clever marketing slogans. Today, consumers want proof. They want to sample the goods first. And if the product or services measures up to their expectations, they’ll consider making a purchase.
Make Yourself Useful; Marketing in the 21st Century is a practical synopsis of today’s value-first marketing monikers as they apply to cutting-edge mediums including Digg, iTunes, Twitter, Facebook, WordPress and YouTube. Providing tactical guidance for both online and offline marketing strategies, Make Yourself Useful is a must-read for entrepreneurs and small business professionals.
Make Yourself Useful delivers an easy-to-read and insightful discussion of modern marketing strategies. Each chapter provides the reader with a clear explanation of the process as well as highly practical suggestions to implement and see results. Regardless of your experience or education, this book promises step-by-step instructions for 21st century marketing.
Patrick also has a series of educational CDs, covering various marketing and real estate topics. You can purchase them in the Store or on Amazon. They only cost $9.97 each and provide a wealth of information in a convenient portable format.
