Internet Marketing Secrets for the Self-Employed

Read the full Table of Contents below.

The ultimate step-by-step guide for small business owners, commission salespeople and service professionals.

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This 203-page paperback book includes the 52 weekly emails available on the right-hand side of this page along with 6 bonus chapters, itemized to-do lists at the end of each chapter and a suggested weekly execution plan.

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If you’re willing to wait a year, you can get almost all the same content (except for 6 bonus chapters, the itemized to-do lists and a suggested weekly execution plan) by email. You’ll receive one email each week for a year.

Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a comprehensive and detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence.

Today’s professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable.

Webify Your Business provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.

Here’s the entire Table of Contents – all 60 chapters!

… Define Your Business Model

  • Introduction
  • Develop Expertise
  • Limiting Beliefs
  • Problems + PAIN = Profits
  • Value Proposition
  • Elevator Pitch
  • Target Market
  • List of Prospects
  • Email Distribution Lists

Build an Effective Website

  • Keyword Ideas
  • Keyword Research
  • Positioning Statement
  • Website Development
  • Website Sales Function
  • Website Cornerstone: Focus
  • Website Cornerstone: Depth
  • Website Cornerstone: Value
  • Website Conversation
  • Email Marketing
  • Expand the Frame
  • Speak to Your Audience

Participate in the Conversation

  • The Blogosphere
  • Blog Directories
  • Outbound Links = Currency
  • Subscribe to Top Bloggers
  • Social Bookmarking
  • Blog Carnivals
  • Conversations are Markets
  • Leverage Facebook (in the book only)
  • Leverage LinkedIn (in the book only)
  • Leverage Twitter (in the book only)
  • Social Media Mantras (in the book only)
  • Social Media Integration

Calibrate Your Online Identity

  • Google Analytics
  • Understand Analytics Data
  • Internet Directories
  • Online Branding
  • Categorize Your Content
  • Beginner Content = Trust
  • Intermediate Content = List
  • Advanced Content = Revenue
  • Killer Sales Copy
  • Making Sales Online
  • Website Shopping Cart

Drive Traffic to Your Website

  • SEO: Keyword Saturation
  • SEO: Homepage Mentality (in the book only)
  • SEO: Link Building Tricks
  • SEO: Diagnostic Tools
  • Build Massive Credibility
  • Understand the Process (in the book only)
  • Publish Articles Online
  • Post on Blogs & Forums
  • Post on Yahoo & Amazon
  • Upload Videos to YouTube
  • Online Classified Advertising
  • Pay-Per-Click Advertising
  • Write a Press Release
  • Start a Group or Club

Conclusions and Execution

  • Wow Your Internet Audience
  • Weekly Execution Plan (in the book only)

Volume discounts are available of orders over 100 units.

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