Tactical Execution

“Marketing Shortcuts for the Self-Employed” (2011, Wiley) is now available for pre-orders on Amazon. They have the hardcover book on sale for only $14.93 (discounted from $21.95 retail). Click here to buy a copy.

Here’s the deal …

Pre-order 1 copy: receive a PDF file (via email) with 78 worksheets, one for every chapter (except the first and last).

Pre-order 3 copies: receive the PDF plus a CD that I recently recorded entitled “How to get booked as a Keynote Speaker” (via USPS).

Pre-order 10 copies: receive the PDF, the CD and my 6-DVD home study course entitled “Social Media Victories” (via USPS). Original retail price: $299.

INSTRUCTIONS

Pre-order the book(s) on Amazon and then forward the confirmation email to my own personal email address:

DISCLAIMER

“Marketing Shortcuts for the Self-Employed” is an expanded and updated version of “Webify Your Business”, my 2nd book. Webify had 60 chapters. I deleted 6 and then added 26 new ones, bringing the total up to 80 chapters. But that still means that 54 chapters are virtually identical to the Webify book. The 26 new chapters cover social media (including Twitter, Facebook, LinkedIn and YouTube), Google codes & alerts, outsourcing, negative comments, Google Places, guest bloggers and event marketing. And just like Webify, every chapter ends with an itemized to-do list.

REALITY

Pre-orders are super important. The retail buyers look at pre-orders as an indication of the book’s potential. That determines whether or not they put it on their store shelves. And of course, if it’s on store shelves, that dramatically increases the odds of the book doing well. So pre-orders directly impact the book’s eventual success … and I sincerely appreciate your help!

MESSAGE

I am very excited about this book. It’s the culmination of 3 years of my life. Please consider pre-ordering a few copies. It makes a spectacular gift for self-employed friends or colleagues and the feedback on Webify – the original version – has been incredible. Your pre-order helps me directly and I am grateful for your support.

Health information technology merges two of the nation’s fastest growing industries: Healthcare and information technology. Some experts consider healthcare information technology to be the world’s fastest growing IT sector. The U.S. Bureau of Labor Statistics has projected job opportunities will be highly favorable for heath information technology professionals in the coming years. Health IT jobs are projected to grow much faster than the average for all occupations.

The Bureau of Labor Statistics has projected an 18.6% employment growth from 2006 to 2016 for health information management (HIM) professionals. Health information management is one of the nation’s fastest growing occupations.

Healthcare information technology focuses on managing and utilizing health information of patients. Healthcare IT places an emphasis on computers and digital technology. The healthcare industry is pushing to move the health information technology field to a highly useful, sophisticated database matrix. The strong push provides excellent opportunities for technologically savvy people.

Health information managers spend a lot time working with computers and software, managing and securing patients records and complying with federal mandates for electronic storage of patient information. Health information managers ensure patient records are complete and accurate. They also ensure the databases are secure.

Formal training is vital for health information technology jobs. It’s essential to take a program that provides the latest in health information technology. For those too busy to attend campus during the week, numerous schools offer online healthcare IT degrees.

Healthcare information management bachelor’s degree programs prepare students for healthcare information administration and management positions. These positions offer high salaries. Health information management bachelor’s degree programs provide training in operating and maintaining information technology systems and dealing with equipment and situations unique to the healthcare industry. A master’s degree may be required for upper-level positions in HIM.

Graduates from a bachelor’s degree program accredited by the Commission on Accreditation for Health Informatics and Information Management Education are eligible to take the Registered Health Information Administrator (RHIA) exam to obtain a professional credential. The credential is not required in the health information management industry, however according to All Healthcare Degrees, RHIA managers earn about $15,000 a year more than managers who don’t have the credential.

The fast growing field of health information technology offers excellent opportunities and good salaries for technologically savvy people. The education requirements can often be fulfilled at home with a computer and access to the Internet. The field offers in demand and rewarding careers that pay well.

Brian Jenkins writes about health information technology for Braintrack.com.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Part 7

Part 8

If you know someone who could benefit from this free information, please use the “share this” link below to email them about this page. It’s fast. It’s easy. It helps your friend. And it helps us spread the word. Thank you!

After 5 weeks of editing and graphic design, I am now finally in production on my new product entitled:

Social Media Victories – Real Businesses, Real Campaigns, Real Results

I should have my first order by October 8th and will be sending out all the pre-sales thereafter.  The set includes 6 DVDs as follows:

DVD #1 – Understanding Social Media

DVD #2 – Twitter – Participate in the Conversation

DVD #3 – LinkedIn – Communicate with Precision

DVD #4 – Facebook – Engage Your Community

DVD #5 – YouTube – Leverage Rich Media

DVD #6 – Rockstar in 30 Minutes per Day

It also includes a full workbook to accompany the video content.  I’m very proud of this product and am excited to get my first order.  If you are interested in getting one, please use the Contact tab to let me know.

This product is designed for small businesses that want to begin marketing their products or services on the Social Media platforms but do not want to pay an expensive consultant to walk them through the process.  Most of these social media consultants charge $150/hour or more.  This product will provide FAR more value than a consultant can provide in 2 short hours.

Becoming an independent consultant has never been easier. The internet
provides unparalleled opportunities to demonstrate your expertise in
the public domain, allowing those in need to find you quickly. At the
same time, outsourcing is reshaping our economy. CIOs and others with
genuine expertise stand to gain the most from these trends.

On today’s social internet, people are tripping over themselves to
provide useful insights to undefined online audiences. Everyone is
trying to demonstrate their expertise in the public domain, hoping to
build a following and find new clients. Twitter and the blogosphere
are perfect examples. We have never had more value offered so freely!

The most important steps to hit the ground running as a self-employed
professional are to identify your expertise in detail and then
demonstrate that expertise in the public domain. Today’s social
internet provides countless opportunities to provide value online and
that is the immediate precursor to generating revenue. Self-employed
professionals can demonstrate their expertise by publishing articles
on EzineArticles, writing a blog on WordPress, registering podcasts on
iTunes, uploading videos to YouTube or posting insightful tweets on
Twitter. That content will get found by those who are searching for
it and that will begin the business relationship.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

To learn more about Debra Russell, visit her blog here.

If you know someone who could benefit from this free information, please use the “share this” link below to email them about this page. It’s fast. It’s easy. It helps your friend. And it helps us spread the word. Thank you!

If you know someone who could benefit from this free information, please use the “share this” link below to email them about this page. It’s fast. It’s easy. It helps your friend. And it helps us spread the word. Thank you!

When:

Saturday, July 11th, 2009

Where:

Guava Films

Walnut Creek, CA

..
We have 12 spots available, as follows:

• 9:00 for a 9:30 shoot
• 9:30 for a 10:00 shoot
• 10:00 for a 10:30 shoot
• 10:30 for an 11:00 shoot
• 11:00 for an 11:30 shoot

Lunch Break (12:00 to 1:00)

• 1:00 for a 1:30 shoot
• 1:30 for a 2:00 shoot
• 2:00 for a 2:30 shoot
• 2:30 for a 3:00 shoot
• 3:00 for a 3:30 shoot
• 3:30 for a 4:00 shoot
• 4:00 for a 4:30 shoot

After each shoot, I will be available to help you set up your own YouTube channel where we will upload your new video after editing. Here are some pointers on how to prepare:

• Write out and practice your desired marketing message.
• Wear professional clothes and bring any necessary props.
• Have a way to access your email via web (to setup the YouTube channel).
• Background color options are black, green and white.

Please call Patrick at 510-282-4115 (mobile) to reserve your spot. First come, first served.

Thank you.