The internet world is changing everyday.  New strategies and approaches are surfacing all the time and anyone building an online identity is forced to catch up on an ongoing basis.  But there’s one approach that started to gain ground about three years ago and it’s still going strong.  In fact, it seems like there are more and more trends being built on top of this one approach, ensuring it will remain at the center of the internet world for years to come.

I’m referring to blogging and the phenomenon is still gaining ground.  Beyond that, the platforms designed to host blogs are incorporating more and more features that integrate blogs even deeper into the fabric of modern internet marketing.  Between tags, back links and syndication, a blogger has everything he or she needs to build a massive internet presence all around a blog.

The dramatic influx of bloggers in recent years has encouraged yet more to chronicle their lives for the world to see and the total number of blogs has grown exponentially as a result.  The biggest problem for most bloggers is a lack of traffic.  In order for the blog to yield any sort of positive results, you need traffic and it can be difficult for a new blogger to stand out among the vast sea of competitors.  There are a number of things bloggers can do to encourage people to visit their blogs and this article will briefly cover three of them.

The first necessity of a successful blog is regular posts accompanied by good writing.  A blog that gets updated once each week isn’t going to cut it; not in today’s world.  The blogs that get noticed are active with frequent and well thought-out posts.  Think about it.  People are there to read.  They are there to gain access to someone else’s life.  There’s a voyeuristic aspect to it but the effect is lost when the reader’s view of the blogger is distorted by weak writing skills or poor grammar.

The second thing a blogger needs to do to build traffic to his or her blog is to register with all the blog directories.  Indeed, there are thousands but a quick Google search for the words blog directory will quickly yield those directories that will drive the most traffic.  I have also included a list of the top blog directories on the Links tab of TacticalExecution.com.  Once registered, your blog becomes part of a huge interlinked blogging community and the traffic increases can be significant.

The third thing bloggers must do to gain additional traffic is join BlogRush.  BlogRush is a syndication network where other related blogs are advertised on your blog while yours is advertised on theirs.  The platform is free and works on a system of syndication credits.  As you build traffic to your own blog, you earn credits to gain additional exposure on other peoples’ blogs.  This is a great new innovation in the world of blogging and you’re well advised to sign-up soon because future members who hear about BlogRush through your blog will then become part of your referral network, driving even more traffic your way.

Blogging is here to stay.  There are blogs out there today that get more than 700,000 unique visitors each month and that yields countless other benefits for their creators.  Starting a blog and informing the world of its existence is the first step to building an audience of your own.  The three strategies listed above will go a long ways to getting the process started.  Good luck and happy blogging.

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