Tactical Execution

Expand Your Business with Workshops and Seminars

Giving workshops and seminars is one of the fastest ways to build exposure, gain credibility and grow your business. Learn how to build your content and book profitable events on a shoestring budget!

Here’s a detailed list of topics covered in this full-length audio program:

Leveraging Other People’s Audiences

1. Reasons to host workshops and seminars, and how NOT to pursue the strategy.
2. Learn the distinctions between keynote speeches, workshops & seminars.
3. The 4 different ways you can make money hosting workshops & seminars.
4. Where to find Adult Education programs that will consider your proposal.
5. Learn about 2 different categories of Adult Education programs providers.
6. Who you need to contact to get on their schedule.
7. How to get your program mailed to thousands of potential attendees for free.
8. Why attendees who pay to be there are better than the “free crowd”.
9. Charging a “materials fee” that isn’t perceived as a rip-off.
10. Maximize revenue by selling products at the end of your program.
11. Revenue sharing and what price point is exempt for the standard split.
12. Platform selling and people who net $250K or more after a single workshop.
13. Why people buy information products and the sad statistics thereafter.
14. Booking speaking engagements at tradeshows, conferences & conventions.
15. Booking speaking engagements at Rotary Clubs, Kiwanis Clubs and Lion’s Clubs.
16. Booking your very first speaking engagement within 10 or 15 minutes.

Logistics of Getting Started

1. The 2 important parts of an effective workshop proposal.
2. Learn the standard format workshop proposals take and where to find examples.
3. Learn the advantages to posting your workshop proposals online.
4. How to submit your proposals, who to deliver it to and how to follow up.
5. Submission deadlines and what delays to expect when submitting your proposals.
6. Learn the most efficient step-by-step process to get into the public speaking circuit.
7. Writing a creative workshop title that will make their program more appealing.
8. Confronting the fears of booking speaking engagements and taking the risk.
9. Find out the best organization that will teach you effective public speaking skills.
10. How you can deal with nervousness and anxiety before you begin speaking.
11. Learn what you should focus on to keep your delivery confident and concise.

Building Your Own Audiences

1. Learn the advantages to building your own audience and the 2 ways to do it.
2. Learn how you can “lease” your name recognition to other event organizers.
3. The trade-off between the quality of your list and your marketing expense.
4. Taking target marketing to the extreme, isolating the precise audience you want.
5. Learn about a free database resource most people are completely unaware of.
6. How you can use resources on the internet to help you build your list.
7. Understand 2-step marketing and how you can use it to reduce marketing costs.
8. Use the internet to make the second step of a 2-step strategy absolutely free.
9. The ingredients to an effective website and how to maximize conversion.
10. Professional copywriting and the essential ingredient to effective sales copy.
11. Pricing your program and how people perceive higher prices for workshops.
12. Marketing to large companies who can bring you in on their own.
13. Understanding their motivations and what you must deliver to make the sale.
14. The importance of testimonials when marketing your program.
15. Finding a list for large companies and how to follow up after your initial mailing.
16. Learn about PR firms and Speakers’ Bureaus and how they get paid respectively.
17. Learn about the National Speakers Association and the regional chapters near you.