Fast Forward to a Breathtaking Online Identity
All businesses need an online presence these days but most will pay far too much for an ineffective site. Learn the secrets to a killer website and how to build yours with little or no money.
Here’s a detailed list of topics covered in this full-length audio program:
Basic Website Logistics
- Learn a simple strategy to help you find and register a great domain name.
- Find out how Google evaluates a website’s domain name for a particular search.
- Learn about the different hosting packages and which would be best for you.
- A few strategies to help you find a good hosting company for your own websites.
Search Engines & Keywords
- Find out what search engine optimization refers to and what the Google PageRank score is.
- Learn how modern search engine technology no longer rewards manipulative website design.
- Learn the 3 things modern search engines look at when evaluating a particular website.
- Learn the role keywords play on the internet and what constitutes “relevant” content.
- How to target specific keywords FIRST and then build a website to cater to the search engines.
- Discover the balancing act between super popular keywords and less expensive obscure ones.
- A comprehensive process to identify and prioritize a list of keywords for your own website.
- Discover two publicly-accessible tools you can use to find the very best keywords possible.
- Find the keywords that represent the most direct path to search engine success.
Open Source Platforms
- Learn what “open source” means and why you would be crazy to ignore the opportunity.
- Find out how open source platforms work and how you can take advantage of them for free.
- Learn what Joomla is, where you can find it and what it can do for your website.
- Learn the 3 reasons modern search engines love blogs.
- Be introduced to WordPress, its functionality and how it compares with Joomla.
- Be introduced to Drupal and how it incorporates elements of both Joomla and WordPress.
- How to get someone to help you with the installation and configuration process.
Custom Website Development
- Hear a recommendation to make absolutely sure you can’t leverage an open source platform.
- Find out where you can go to view thousands of layout templates to get you started.
- Learn the planning steps you should take BEFORE you hire a developer.
- Learn two great places to get initial quotes and find a good website developer.
- The one thing you absolutely need to if you build a custom website with a developer.
Cornerstones of an Effective Website
- FOCUS: Learn why a narrow topic is so important and how the search engines will react.
- Learn how to write a positioning statement and the two places it needs to be on your website.
- DEPTH: Find out what we mean by depth and the role it plays for first-time visitors.
- VALUE: Learn what it means to have a “sticky” website and how you can do it too.
- Find out how value can enhance interaction and trust from your visitors and why you need both.
- Learn what list you need to put together BEFORE you start building your site.
- How to build a “path” for your visitors to walk on as they interact with your website.
Additional Suggestions
- Let your visitors know what products or services you sell, and where to find them on your site.
- Learn why navigation is so important and the two approaches we recommend.
- Why a professional and clean website is so important in today’s Web 2.0 environment.
- Learn how to optimize your shopping cart and encourage shopping throughout checkout.
- Find out how you can increase the vision of your website by allowing user generated content.
- Build a community, not a website, and reap the rewards of the social media revolution.
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